This piece was for a very satisfying pitch presentation when I was with HGS Interactive, that was eventually won by the agency. The brief was straight to the point – promote KOTAK 811 to a relatively young audience via social media. The highlight of the service is the ability of the user to open an account in just 5 minutes. The campaign thought sprung from this feature: KOTAK 811 – JUST IN 5.

The campaign I worked on included a bunch of videos that highlighted JUST IN 5 with everyday situations and an illustrated storyboard exclusively for the Instagram grid layout. I’m delighted that the client saw value in the idea and campaign pieces and eventually awarded the pitch to HGS Interactive.